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The Hidden Cost Of Rewards Programs And How Walmart May Beat The System | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Erika Morphy

Loyalty programs may not be the bargain they seem to be – at least from the company’s perspective, not the consumer’s. That is the conclusion of a Boston Consulting Group study published in the company’s magazine BCG Perspectives earlier this year (and highlighted by The Globe and Mail this week).

http://www.forbes.com/sites/erikamorphy/2014/06/30/the-hidden-cost-of-rewards-programs-and-how-walmart-may-beat-the-system/
 

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